October 27, 2009
ADHS BTCD’s Venomocity: Brought to you by addiction Campaign has now been viewed by nearly 300,000 12-17 year-olds on venomocity.com.
This past weekend the Campaign went from just being an effective one for reaching teens about tobacco addiction to an “award winning” Campaign! The ADHS BTCD Marketing Team received three IABC Silver Quills! The “Silver” Quills are awarded regionally (so that means our campaign/work is compared to work in all the southern U.S. states (southwest and southeast), Colorado, Oklahoma, Kansas, and the Caribbean Islands. As opposed to the IABC Copper Quills that are awarded in Arizona and the IABC Gold Quills that are awarded Internationally (later in the year we will submit the Campaign for the Copper and Gold Quill levels as well).
ADHS BTCD received an IABC Silver Quill Award of Excellence for the website venomocity.com; an IABC Silver Quill Award of Merit for the Venomocity: Brought to you by addiction Marketing Plan; and an IABC Silver Quill Award of Merit for the commercials/videos “First Time,” “Cravings,” and “Surrender.”
Judges comments read at the award reception included: “Great Marketing Plan;” “Well-thought out plan and evaluation;” and “I can’t believe this came from a government agency!”
Visit the IABC Southern Region Web site for more information on all the award winners.
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