Historic Drop in Arizona Smoking Rates

Hello Everyone!

I’m looking forward to seeing you in Phoenix next week for NCTOH. I will hope to see you at my session where I will present our successful statewide youth campaign – Venomocity! My session is Thursday, June 11 at 8:30 AM – 10:00 AM in North 231 A.

Last week the announcement of our unprecedented 20% decrease in smoking prevalence gleaned a great deal of earned media. We had an estimated 2.5 million impressions in just 2 days! That’s an advertising equivalent earned media value of approximately $93,000. Here’s a sample of the coverage we received with more posts to the follow.

Mary

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