Letter to FDA on Light and Low Ban

Campaign for Tobacco-Free KidsTwelve months after the date of enactment of the Family Smoking Prevention and Tobacco Control Act, tobacco manufacturers and others will be prohibited from using descriptors, such as “light”, “mild”, “low” or “other similar descriptors” in the label, labeling or advertising of tobacco products without an order from the FDA because of the scientific evidence that these products do not reduce the risk of disease.

The letter below was submitted to the FDA today by the American Cancer Society Cancer Action Network, the American Heart Association, the American Legacy Foundation, the American Lung Association, and the Campaign for Tobacco-Free Kids alerting the FDA of possible industry efforts to get around the ban.

letter to the FDA

If you see evidence of these efforts in your community and other issues, you can submit your comments to the FDA.


[The preceeding information was received from Danny McGoldrick, Vice President – Research, Campaign for Tobacco-Free Kids on Friday, September 11].

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