Entries from 96 industry categories were judged by an independent panel of experts based on design, ease of use, copywriting, interactivity, use of technology, innovation, and content. Venomocity.com and TobaccoFreeArizona.com, two projects developed by the Arizona Department of Health Services Bureau of Tobacco and Chronic Disease (ADHS BTCD), were selected for outstanding achievement.
Venomocity.com: 2009 Outstanding Web Site – Education
Venomocity.com is part of “Brought to you by addiction.” – an unprecedented statewide tobacco education and prevention campaign targeted at Arizona youth age 12-17. The key objective of the Web site is to engage and educate Arizona youth about the dangers of tobacco use and prevent youth from ever using tobacco products.
While most teen campaigns focus on health impacts, studies show teens perceive these consequences as far removed from their immediate lives. The forfeiture of control over their day-to-day activities is much more relevant for teens today. Building on this theme, the site design centers around a concept of self-guided discovery and utilizes blind navigation to create a voyeuristic experience. Users are forced to stumble upon things on their own, and with each click of the mouse begin to lose control as the site takes them to places unknown.
Taking on the voice and personality of tobacco addiction, Venomocity.com seeks to entertain users while providing invaluable information. Through the integration of social media, such as Facebook and MySpace, the site and its message strive to become more tangible and relevant in places already frequented by youth.
TobaccoFreeArizona.com: 2009 Standard of Excellence – Government
TobaccoFreeArizona.com seeks to build individual, group, and community capacities to reduce the impact of commercial tobacco abuse. Marketed to Arizonans of all ages as the informational and educational hub for tobacco control in Arizona, the key objective of the site is to consolidate the often repetitive efforts of many statewide organizations into a single, centralized network committed to improving the health of all Arizonans.
Serving as the primary portal for tobacco education and prevention, TobaccoFreeArizona.com strives to educate people about the risks of tobacco use, make sure Arizonans know help is available for those thinking about quitting, and inform youth about tobacco so they make the choice not to start. In addition to static information, the site delivers breaking news and highlights community achievements on its blog. Users can subscribe to the blog via e-mail or RSS, enter into discussions on various topics, and search content by keyword or category.
The site design focuses on user engagement and ease of navigation. Through the use of inviting colors, an interactive delivery of tobacco facts, and thoughtful design elements, TobaccoFreeArizona.com breaks the mold of traditional government Web sites and delivers a captivating public service message.