ASHLine Launches New Web Site

October 30, 2009

Arizona Smokers' HelplineThe Arizona Smokers’ Helpline (ASHLine) launched its new Web site today,

While still offering free services to those who want to quit tobacco and providing referral resources to healthcare professionals statewide, visitors will find the site has gone through a complete facelift.

New site features include:

Real Stories
Quitting is tough and everyone’s quit attempt is different. But the fears and frustrations associated with quitting and staying quit are shared by people all around Arizona. Visitors can now watch or read stories from real people, just like them, and find out how others have successfully quit, plan to stay quit, or have found the courage to quit again. Visitors can even share their story for posting to and future video production.

How do other people deal with cravings? Has anyone else quit only to start using tobacco again? Answers to these questions and more are now available at Connect-To-Quit. The forum is an online resource providing support and encouragement to those who have quit, want to stay quit, or are just thinking about quitting. Visitors are encouraged to post their own questions, comments, and take part in the ongoing conversation.

In the coming weeks and months, the Arizona Smokers’ Helpline (ASHLine) will be rolling out additional site features including a social network for quitters, download center, and further enhancements to its WebQuit program.

Yuma Teens Get Closer Look at Smoking Effects

October 29, 2009

Yuma Sun

By William Roller, Sun Staff Writer

October 22, 2009

YUMA, AZ – Arizona’s new anti-smoking campaign has a logo that creeps like a black widow spider and might possibly catch the imagination of teens so they take a more objective look at tobacco addiction. 

Sponsored by the Arizona Department of Health Services, a graphic presentation of the campaign, titled “Venomocity,” was given Wednesday by Lorraine Castro, Yuma County Health Services District employee.

Castro said she tries to counteract the glamorous pitch tobacco companies make so teens are aware of the dangers of smoking.

Aubrey Coil, 16, a Cibola High School sophomore, is one of a dozen teens who attended the Venomocity campaign at the Main Library. Aubrey said all the visuals on display were great so people could see for themselves.

 read more…

Venomocity: Effective, NOW Award Winning!

October 27, 2009

Silver Quill AwardsADHS BTCD’s Venomocity: Brought to you by addiction Campaign has now been viewed by nearly 300,000 12-17 year-olds on

This past weekend the Campaign went from just being an effective one for reaching teens about tobacco addiction to an “award winning” Campaign! The ADHS BTCD Marketing Team received three IABC Silver Quills! The “Silver” Quills are awarded regionally (so that means our campaign/work is compared to work in all the southern U.S. states (southwest and southeast), Colorado, Oklahoma, Kansas, and the Caribbean Islands. As opposed to the IABC Copper Quills that are awarded in Arizona and the IABC Gold Quills that are awarded Internationally (later in the year we will submit the Campaign for the Copper and Gold Quill levels as well).

ADHS BTCD received an IABC Silver Quill Award of Excellence for the website; an IABC Silver Quill Award of Merit for the Venomocity: Brought to you by addiction Marketing Plan; and an IABC Silver Quill Award of Merit for the commercials/videos “First Time,” “Cravings,” and “Surrender.”

Judges comments read at the award reception included: “Great Marketing Plan;” “Well-thought out plan and evaluation;” and “I can’t believe this came from a government agency!”

Visit the IABC Southern Region Web site for more information on all the award winners.

PRCA and U.S. Smokeless Tobacco End Partnership

October 22, 2009

The Professional Rodeo Cowboys Association (PRCA) and U.S. Smokeless Tobacco will be ending their partnership this year. The PRCA and Buck Tobacco program have both confirmed the announcement. As a rodeo insider, I think this is huge news and we need to ask the PRCA to stay tobacco-free, instead of finding another sponsor such as Camel Snus or other spit tobacco companies.

I urge you to voice your opinion to the PRCA using the open letter available on the Buck Tobacco Web site (look for the “Take Action” section). Please pass along this information within your tobacco control communities and ask them to do the same.

Annie Meredith
Mohave County

FDA Regulations and Litigation

October 22, 2009

The following was presented at a Webcast this week; it is very informative. As you may remember from the NCTOH conference, it’s important for us to be the eyes and ears for the FDA in observing local compliance to these new FDA regulations.

FDA presentation (7 MB)

Marty Eckrem
Coconino County

Students Get Graphic View of Smoking’s Dangers

October 21, 2009

7th grade students in Buckeye, AZ

Buckeye Elementary School counselor Sherry Saylor shows seventh-grade students information about tobacco. Megan Gordon/The Arizona Republic

By Megan Gordon
The Arizona Republic
October 21, 2009

BUCKEYE, AZ – Buckeye Elementary School seventh-graders got a kick of reality about tobacco – the tar jar.

The students stared at the quart-size glass jar more than half full of tar. School counselor Sherry Saylor told the more than 20 students about the dangers of smoking.

The average smoker burns through one pack of cigarettes a day. In a year’s time, the tar that build up in the lungs equals the amount of chemicals seen in the tar jar, Saylor said.

The Buckeye Elementary School District students are part of a countywide grant program designed to prevent tobacco use. The Maricopa County Department of Public Health’s Tobacco Use Prevention Program provided the $6,000 grant to the district. read more…

Youth Leadership Summit Update

October 19, 2009

The registration form and local hotel information for the KYC-Ash Jungle Bash are now available:

registration form

local hotel information

informational flyer

The summit is going to start on Friday, November 6, 2009 @ 7:00 pm with a dance and karaoke for the youth and will continue Saturday, November 7, 2009 from 8:00 am-4:00pm. Topics will include: Traditional vs. Commercial tobacco, Public Speaking, Target Marketing/Advertising, and Expressions through Art. We are very please to announce our keynote speaker, Brenda Combs. read more…