The Professional Rodeo Cowboys Association (PRCA) and U.S. Smokeless Tobacco will be ending their partnership this year. The PRCA and Buck Tobacco program have both confirmed the announcement. As a rodeo insider, I think this is huge news and we need to ask the PRCA to stay tobacco-free, instead of finding another sponsor such as Camel Snus or other spit tobacco companies.
I urge you to voice your opinion to the PRCA using the open letter available on the Buck Tobacco Web site (look for the “Take Action” section). Please pass along this information within your tobacco control communities and ask them to do the same.