The Arizona Smokers’ Helpline is launching a new set of advertisements promoting free nicotine replacement thearpies (gum, patch, lozenge & medication) targeting hotspots throughout late Spring and Summer through a cessation media surge strategy. The idea is hit areas where prevalance and eligibility to AHCCCS is high.
While targeting Maricopa County in May, Mohave County in June and Yavapai County in July, ads are likely to reach citzens in some form on a statewide level. The quartet of ads features two English spots and two Spanish spots promoting the ASHLine’s features. This immediate call-to-action has already lead to an increase in calls as the ads debuted yesterday, Tuesday May 11.
In addition to the television ads, :30 and :60 radio interviews with ASHLine Director Stephen Micheal will be airing. The radio ads were provided as a value ad.
To view the television and radio ads, please visit ASHLine.org. For free help quitting tobacco either call the ASHLine at 1-800-55-66-222 or visit ASHLine.org for more info. Remember, you can quit, they can help!