BTCD Takes Home 4 Copper Quill Awards!

The Arizona Department of Health Services Bureau of Tobacco and Chronic Disease (ADHS BTCD) Marketing Team won four International Association of Business Communicator (IABC) Phoenix Copper Quill Awards. The awards were presented to Mary Ehlert and Ben Palmer during a ceremony held May 18th at the Desert Botanical Gardens.

The awards were:

-an Award of Excellence in Communication Management for the Arizona Smokers’ Helpline “You Can Quit. We Can Help.” campaign. The successful campaign netted more calls and enrollments to the ASHLine in its first six months with a direct-call-to-action approach than it had in the previous five months combined.

-an Award of Merit in Communication Management for ADHS BTCD’s role in promoting Men’s Health Week 2010. Men’s health has traditionally taken a secondary role to that of women’s and children’s health. Men do not go to the doctor or get screened as often as they should. ADHS BTCD took the lead in promoting Men’s Health Week 2010 and earned numerous free media placements promoting Men’s Health awareness.

-an Award of Merit in Electronic Management for has set the standard in reaching youth, 12 – 17 years old, in an effort to prevent tobacco initiation. The campaign has evolved from TV and radio ads to a large social media presence that remains interactive and engaging while staying relevant and fresh nearly two and half years after its launch.

-an Award of Merit in Communication Management for the Empower Pack (skit). The Empower Pack skit incorporates messages about good nutrition, physical activity and staying away from tobacco in a 30 minute  theatrical presentation for kids age 8-11 years old in Title I schools throughout Maricopa County. The skit is an interactive musical that engaged youth and provided them with a workbook that reinforced the messaging through games and activities.

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