24-Hour ‘Lock-in’ Teaches Arizona Youth Perils of Nicotine Addiction

MEDIA ADVISORY
Contact: Mary Ehlert, 602-540-6897

24-Hour ‘Lock-in’ Teaches Arizona Youth Perils of Nicotine Addiction
Innovative program takes off at ‘overnight’ anti-smoking youth conference

(Phoenix, Ariz.)—June 2, 2011—Smokers’ lives are organized around their nicotine addiction. From the moment they wake to when they call it a night, ‘lighting up’ charts their day. Forfeiting control to addiction is an abstract concept that is at the root of a new, original program to stop Arizona youth from smoking and an ‘on-the-ground’ extension of the public service campaign, http://www.venomocity.com.

On June 10-11 the Bureau of Tobacco and Chronic Disease (BTCD) will immerse more than 200 youth from across the state, ages 13-17, into a first-ever 24-hour hands-on learning environment, called The Experiment. Brought to you by Addiction. The event will allow teens to understand the dynamics of addiction, while delivering educational workshops designed to transform them into anti-smoking advocates. There are numerous interview and filming opportunities leading up to and during the two-day event, including access to a former Phillip Morris researcher, Victor DeNoble, PhD., an overview follows:

WHERE: Arizona State University (ASU) in Tempe, Ariz., “Old Main” Building

WHEN: Interviews and filming opportunities leading up to and during two-day event, June 10-11, can be arranged with advance notice to contact listed above.

Fri., June 10, 2011:
Recipe for Addiction. Former Phillip Morris researcher, Victor DeNoble, PhD, discusses the facts about nicotine addiction and the teen brain, (*Note: Dr. Noble is available ONLY on Friday, June 10, 6-7 p.m.

Rave Against Addiction: Youth will interpret addiction through self-created costumes and dance, Friday, 8 p. m. – 10 p.m.

Sat., June 11, 2011
Sunrise Native American Tobacco Ceremony: Differentiating between commercial and ceremonial tobacco use, 6 a.m.- 6:30 a.m.

Big Tobacco in the Board Room: A theatrical performance and lab to explain big tobacco marketing tactics, 7:45 a.m. – 9:15 a.m.

Anatomy of a Smoker: A theatrical performance and lab to explain the health effects of tobacco use, ‘live’ from a ‘coroner’s lab,’ 9:30 a.m. -11 a.m.

Reinventing Refusal Skills ‘Choose/Refuse’ is a series of new interactive ‘choose your path’ videos breathing life into saying ‘no’ strategies for ‘Generation Net’, 11:15 a.m. – 12:45 p.m.

Casualties of Tobacco Use: Mackenzie Lowry, a 2011 Harvard graduate, talks about how losing her dad, a lifelong smoker, to lung cancer inspired her to change laws, start the Harvard Institute of Politics Tobacco Control Policy Group and earned her a position on Glamour magazine’s Top 10 College Women as “The Politician,” 1:30 p.m. – 2 p.m.

Closing Ceremonies, Certificate Presentation: 2 – 3 p.m.
# # #

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: