by Luci Scott – Jun. 9, 2011
The Arizona Republic
The former Philip Morris researcher who inspired the film “The Insider” kicks off a 24-hour anti-smoking program for teens beginning Friday at Old Main at Arizona State University.
The researcher, Victor DeNoble, uses frozen rat, monkey and human brains to demonstrate the addictive nature of cigarettes.
Youths ages 13 to 17 from throughout Arizona will attend the event, which is intended to transform them into anti-smoking advocates.
Friday night, the participants will interpret addiction through self-created costumes and dance.
Saturday morning will feature a sunrise Native American ceremony that differentiates between commercial and ceremonial tobacco use.
Theatrical performances will explain the tobacco industry’s marketing tactics and the health effects of tobacco use.
Mackenzie Lowry, a 2011 Harvard graduate, will talk about losing her dad, a lifelong smoker, to lung cancer. Highlights include:
Rave Against Addiction: Youths will interpret addiction through self-created costumes and dance, 8 to 10 p.m. Friday.
Sunrise Native American Tobacco Ceremony: Differentiating between commercial and ceremonial tobacco use, 6 to 6:30 a.m. Saturday.
Big Tobacco in the Board Room: A theatrical performance and lab to explain Big Tobacco marketing tactics, 7:45 to 9:15 a.m. Saturday.
Anatomy of a Smoker: A theatrical performance and lab to explain the health effects of tobacco use, “live” from a “coroner’s lab,” 9:30 to 11 a.m. Saturday.
Casualties of Tobacco Use: Lowry, a 2011 Harvard graduate, talks about how losing her dad, a lifelong smoker, to lung cancer inspired her to change laws, start the Harvard Institute of Politics Tobacco Control Policy Group and earned her a position on Glamour magazine’s Top 10 College Women as “The Politician,” 1:30 to 2 p.m. Saturday.