WASHINGTON, D.C. — The federal government is getting support from nearly half of the states in its bid to get new graphic cigarette warnings included on all packs and advertising by September 2012.
On Friday, Dec. 23, state attorneys from 24 states filed a friend of the court brief in U.S. Court of Appeals in Washington expressing their support of the Food and Drug Administration’s challenge of a lower court decision blocking the new warning labels, a mix of graphic images and text.
Last month, U.S. District Judge Richard Leon granted a temporary injunction blocking the rules requiring the new warning labels that use graphic images. His ruling stemmed from a lawsuit filed by R.J. Reynolds Tobacco Co., Lorillard Inc., Commonwealth Brands Inc. and Liggett Group LLC opposing the new warnings on grounds the mandate violated the First Amendment, as CSNews Online previously reported.
ASHLine just wrapped on several new TV spots that will be featured in 2012. Four spots have been slated to be finalized for a pre-New Year’s Day launch. The remaining spots will debut throughout 2012. The real quitters used in the shots will be featured on TV, radio, in print and on the web. See below for some of the behind the scenes shots of the production.
Susan in downtown PhoenixB-roll of downtown Phoenix
In the December, 2011 issue of the Hopi Tumalhoymuy Tutuveniam (The Tribe’s newsletter) Eldon Kalemsa, Jr. the Hopi Tobacco Program Coordinator submits an article on the tribe’s tobacco program and ASHLine’s referral system.