Take a Stand 2012 a Success

Youth Smoking Prevalence Is Down, Attendees Seek To Build On Momentum

 Over 225 teenagers from all across Arizona converged in a two-day conference this past weekend to announce to big tobacco that they ‘were not gonna take it’ any longer. The conference, dubbed ‘Take a STAND 2012’ allowed youth to share their experiences over the past year and to learn new skills that will help them make an impact in their community. All attendees of the conference are members of Students Taking a New Direction, or STAND.

 Opening speaker Dr. Victor J. DeNoble shared his amazing story of how he was recruited to make tobacco products more heart friendly despite tobacco companies knowing their products were responsible for thousands of heart attacks a year. Building upon his own addiction research he saw how nicotine physically changes the brain. Despite resistance from the tobacco industry on Dr. DeDoble’s addiction research, he managed to solve the tobacco industry’s heart attack problem. Not wanting to admit that they lied to public since the 1950’s, the tobacco company fired him. Taking his sensitive work with him, Dr. DeNoble became a prominent ‘whistleblower’ testifying before congress. This led to many changes that we now see today that have helped us as we continue to reduce initiation and promote cessation.

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