CDC Continues Tips Campaign and Features New Stories, Health Conditions

March 29, 2013

Dear Colleague:

CDC’s Office on Smoking and Health (OSH) is building on the success of the Tips From Former Smokers campaign by expanding its campaign efforts in 2013. The Tips 2013 campaign will continue to raise awareness of the negative health effects caused by smoking, encourage smokers to quit, and encourage nonsmokers to protect themselves and their families from exposure to secondhand smoke. In March 2013, OSH began running select Tips ads from 2012, including Terrie’s Tip (after 8:00 p.m.), Buerger’s Disease Tip, Roosevelt’s Heart Attack Tip, and Jessica’s Asthma Tip in Spanish.

Tips ads featuring new participants will air Monday, April 1, 2013, through June 23, 2013. The ads include television, radio, billboards, magazines, newspapers, and online in video, display, and mobile formats. Facebook, Twitter, YouTube, and Pinterest will help OSH amplify the campaign’s messages more broadly.

The 2013 campaign features additional health conditions (chronic obstructive pulmonary disease [COPD], asthma in adults, smoking-related complications in a person with diabetes) and population groups (American Indian/Alaska Native and LGBT communities [lesbian, gay, bisexual, and transgender]) that were not featured in the first campaign. The ads illustrate the toll that smoking-related illnesses have taken on these individuals’ lives, provide encouragement to quit smoking, and include information on how to access free help.

Please take this opportunity to learn more about the Tips 2013 campaign and the many resources available for your use. We encourage you to share this e-mail and our information and resources with your partners so they can take advantage of the tools and resources, too. We have created materials anyone can use to raise awareness about the dangers of smoking and exposure to secondhand smoke.

Sincerely,

CDC’s Office on Smoking and Health

 

Tips From Former Smokers Campaign Resources and Web Site

Campaign Resources – View and use a variety of resources offered.

 

Press Room Access and download press materials, including the campaign press release, matte articles, disease/condition overviews, and print-ready photos of the ad participants.

 

Buttons Show your support for the campaign on your own Web site—send a strong message to your site’s visitors to quit smoking or never start—with downloadable buttons that share the Tips image and connect visitors with campaign information and resources.

 

Stay Connected Stay connected and feature Tips materials across social media channels. Share our Facebook posts. Retweet from @CDCTobaccoFree. Share YouTube videos and link to the Tips from Former Smokers playlist. Repin from the Tips Pinterest board.

 

Or use this sample Facebook post and Tweet on your own social media channels:

  • Facebook: CDC continues to educate people on the real consequences of smoking and exposure to secondhand smoke with the launch of the 2013 Tips From Former Smokers campaign. Learn more about the participants and their stories: www.cdc.gov/tips
  • Twitter: CDC continues to educate on real consequences of smoking & exposure to secondhand smoke with 2013 #CDCTips campaign. www.cdc.gov/tips

 

Matte Articles Download matte articles about the Tips campaign—written for the general population and specific groups that can be tailored and used in newsletters, local newspapers, or medical society bulletins.

 

Videos Watch the Tips TV ads and vignettes to hear participants tell their compelling personal stories.

 

Real Stories – Read short biographies of the real people featured in the Tips campaign who are living with serious long-term health effects from smoking and from breathing secondhand smoke.

 

Disease/Condition Overviews Learn the facts about the smoking-related diseases and conditions featured in the campaign, including COPD, cancer, asthma, diabetes, Buerger’s disease, heart disease, and stroke.

 

Spanish Materials A new campaign participant, Mariano, is now featured for Spanish-speaking audiences. Many campaign materials and resources are being translated into Spanish. Check out www.cdc.gov/consejos for new content.

 

Spread the Word

 

Feature Article – On April 1st, read and share CDC’s feature article CDC Continues the Tips Campaign  on CDC.gov, which describes the Tips 2013 campaign to educate the public about the harmful effects of smoking and to encourage quitting.

 

RSS – Subscribe to CDC’s Smoking and Tobacco Use Main Feed to receive updates of new and recently changed content from CDC’s Smoking & Tobacco Use Web site on your browser or desktop.

 

GovDelivery – Sign up to receive future email updates about the Tips campaign.

 

Web Site – Continue to access CDC’s Smoking & Tobacco Use Web site for helpful resources and the latest information.

 

Mobile Sites – Visit OSH’s mobile site on your smartphone or tablet to access key facts, quit support, and more. Toward the latter part of April, a communication should be forthcoming about the availability of Tips mobile sites in English and in Spanish.

 

Text Messages – Subscribe to CDC’s Text Message service to receive regular text messages about a variety of health topics tailored to your interests, such as the Tips From Former Smokers campaign.

 

How to Contact CDC Regarding the Campaign

Individuals who are interested in contacting CDC to ask questions or share feedback about the campaign are encouraged to send an E-mail to TobaccoMediaCampaign@cdc.gov


Counter Strike is Now Live!

March 29, 2013

The Bureau of Tobacco and Chronic Disease has been partnering with the Attorney General’s Office for many years utilizing teens to do undercover compliance checks on tobacco retailers. Our intent with STAND and the website was always to make it a one-stop shop for all things in tobacco prevention. We are pleased to announce our newest update incorporating the Counter Strike initiative.

 

The Counter Strike section: standaz.com/counter-strike
Case Files: standaz.com/counter-strike/case-files/
Case Files takes our efforts to a new level as we have filmed actual failed inspections by real undercover teens in real locations. We have two :60 profile videos up as well as a :30 teaser. In addition, we have a :15 promo ad in conjunction w/digital web banners as well as a radio spot.

 

Retailer Map: standaz.com/counter-strike/retailer-map

The retailer map is our effort to showcase those tobacco retailers that have failed a tobacco inspection. You can do a search via county and see:
The name of retailer including the address and the date of the failed inspection.  The map will be updated regularly, so check back often!

 

Recruitment: We are always looking for new recruits. If you have any youth interested in the program, please send them to CounterStrike@azag.gov for more information.

 

Tobacco Violation Complaint: azag.gov/complaints/tobacco
We also have the above link if you would like to report a tobacco violation directly the AGO.


Guest Post: Arizona Smoke-Free Living Launches Coalition, Website

March 26, 2013
Mary Kurth is the COPD Collaborative Program Director for the American Lung Association in Arizona

Mary Kurth is the COPD Collaborative Program Director for the American Lung Association in Arizona

Arizona is taking another much-needed step forward in preventative health care. The American Lung Association in Arizona is proud to take part in a new initiative called Arizona Smoke-Free Living with a mission to empower Arizona communities to live smoke-free.

Did you know up to 65% of air in apartment buildings is shared? Think about how that might unknowingly affect apartment residents who live near smokers. Secondhand smoke travels between units through cracks, under doors, through electrical outlets, vents, pipes, shared walls, drywall and more.

People of all ages and backgrounds can be affected by secondhand smoke, but older adults and children especially are at increased risk for health problems including heart attack in seniors and slow lung growth in children.

Read the rest of this entry »


Big Tobacco’s Harm Reduction Push

March 26, 2013

Below is a summary of Bronson Frick’s email push regarding big tobacco’s recent push nationwide to require health departments to promote chewing tobacco, e-cigarettes, and other “smokeless” products under the guise of “harm reduction.”

It should be noted that tobacco companies are in the business to sell their product and to grow their consumer base. “Harm reduction” is merely a ploy to bypass longstanding promotional regulations and standards and build upon the little known tobacco products as most people link big tobacco with cigarettes exclusively.

Despite recent pushes towards “harm reduction” and corporate social responsibility, it should be noted that they still oppose evidence-based practices such as strong smokefree workplace laws, comprehensive tobacco prevention programs, higher taxes, local control, FDA action, RICO remedies, and a broad range of other policies that would save thousands or millions of lives.

The RJ Reynolds website mentions Oklahoma and Indiana specifically for “harm reduction” policy efforts.

www.reynoldsamerican.com/harm-reduction.cfm?plank=harmReduction3

Below is a statement from the RJR website that summarizes their public stance:

‘Reducing the diseases and deaths associated with the use of cigarettes serves public health goals and is in the best interest of consumers, manufacturers and society. Harm reduction should be the critical element of any comprehensive public policy surrounding the health consequences of tobacco use.’

It can be useful to browse tobacco companies’ action alert sites to see some of the other topics and communities in their cross-hairs:

RJ Reynolds action alert site “Transform Tobacco.” This site used to be called NoCigTax but is now expanded to oppose other policy issues too. Harm Reduction is now one of their key issues. http://transformtobacco.com

Philip Morris: Citizens for Tobacco Rights (consumer advocacy site)

http://www.tobaccorights.com/ctr/advocacy/default.aspx

Philip Morris: Tobaccoissues.com (tobacco retailer advocacy)

http://tobaccoissues.com/news.aspx

Lorrilard bought the e-cigarette company Blu. Their recent push towards e-cigarettes glamorizes smoking and essentially is like having tobacco ads on TV again.www.blucigs.com


Maricopa County Teens Gather at CityScape for Kick Butts Day

March 21, 2013
Students perform a "Stop and Drop" to signify the 1,400 a day and 500,000 a year who die from tobacco use.

Students perform a “Stop and Drop” to signify the 1,400 a day and 500,000 a year who die from tobacco use.

Roughly 30 Kids from area high schools gathered together at CityScape in downtown Phoenix to raise awareness about the harmful effects of tobacco use and encourage others to join them in pledging to avoid tobacco.

The teens wore t-shirts labeled “1,400 a day – 500,000 a year” and performed Stop and Drop demonstrations to represent those who have died from tobacco use.

Channel 3, 12 and 5 all sent cameras to the event to conduct interviews and film the kids.

Teens encouraged passerbys to sign pledgeboards, pledging to avoid or quit tobacco use.

Teens encouraged passerbys to sign pledgeboards, pledging to avoid or quit tobacco use.

Media from 3 different local television stations were present to interview the participants and film their demenstrations.

Media from 3 different local television stations were present to interview the participants and film their demonstrations.

Even D-Baxter, the Arizona Diamondbacks mascot joined in and pledged to avoid tobacco use.

Even D-Baxter, the Arizona Diamondbacks mascot joined in and pledged to avoid tobacco use. 


Teens From Across Arizona Unite on Kick Butts Day, March 20

March 20, 2013

CaptureAnti-tobacco demonstrations will crisscross the state and call attention to lives lost to tobacco use

Phoenix, Ariz.—March 18, 2013—Arizona high school students plan to raise awareness about
tobacco use in their communities, encourage others to reject the tobacco industry’s deceptive
messages and urge local leaders to protect kids from being recruited as a new generation of
smokers. As members of STAND (Students Taking A New Direction), a statewide anti-tobacco
youth coalition, these young people know that every year more than 500,000 people die from
tobacco use. As such, their message is urgent and their demonstration will be memorable.

On March 20, students will stand up for the hundreds of thousands lives lost to tobacco every year
by wearing black t-shirts with a clear-cut message to the public. And because a life is lost every 12
seconds, they will partake in “stop and drop” demonstrations whereby students will collapse to the
ground in commemoration of a lost life.

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Electronic cigarettes grow in popularity, effects unknown

March 20, 2013
Click the Image to Go to the KPHO site where you can watch the video

Click the Image to Go to the KPHO site where you can watch the video

TEMPE, AZ (CBS5) –

Have you been noticing people puffing away inside restaurants and bars? You may be outraged, thinking they’re smoking cigarettes near your table, but you wouldn’t entirely be correct. Electronic cigarettes are quickly growing in popularity.

E-cigarette lovers said the main difference between a normal cigarette and an electronic one is that the e-cigarette emits water vapor, not smoke. But we wanted to know – does that make it safe?

“I don’t want to die of cancer,” said Alexis Fox, who was buying her first electronic cigarette at Synergy Vapor Labs in Tempe. The owner of the store, Lee Phemister, said that’s the No. 1 reason people walk in to buy his products.

“I guess the habit of putting something in your mouth and exhaling something, it tricks your mind and body into thinking you’re still smoking,” Phemister said.

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