On April 17, 2013, Canal+ (France’s equivalent of HBO) released a new tobacco documentary titled Big Tobacco, Young Targets. The film premiered in 40 countries across Africa, Asia, Australia, and Europe. It was directed by Paul Moreira, an award winning journalist and documentary filmmaker based in Paris, France. He has directed several investigative documentaries in conflict zones, including Iraq, Burma, Afghanistan, Israel, Democratic Republic of Congo, and Somalia. He is a former smoker and, like most of us, considers the fight against Big Tobacco a war.



“The people who work in the company forget they are selling tobacco, and think they are selling a product like corn flakes or green beans. The people that work at British American Tobacco between 30 and 40 years of age all have kids. I don’t know one of them who has asked their kids to smoke. On the contrary, everyone has the same moral stance, yet for everyone, it’s as though they leave it at the door and pick it up again in the evening. You can’t do your job otherwise.”

– BAT Executive, Big Tobacco, Young Targets 2013

  • British American Tobacco (BAT) executives discuss targeting youth across the globe utilizing tobacco sponsored events and YouTube.
  • Screenwriter and director, Jean Louis Milesi, discusses tobacco placement and tobacco industry involvement with the motion picture industry.
  • Paul Moreira and his crew are threatened by tobacco industry security while filming at a tobacco industry trade convention.
  • Parents of a 4-year old boy with a pack-a-day cigarette smoking habit discuss tobacco marketing and youth access to tobacco in Indonesia.
  • While in final stages of lung cancer, dying patients send a message to youth.
  • La Tanisha C. Wright, Former Marketing Manager, discusses her involvement with Brown & Williamson Tobacco (a subsidiary of BAT). Afterwards, she takes Mr. Moreira on a tobacco retail market visit through an Atlanta neighborhood known as “The Bluff”.
    • As mentioned during many Follow the Signs workshops, “The Bluff” is a “focus” neighborhood that has been on the federal red zone for crime for the past twenty years. It is heavily burdened with tobacco industry signs and displays. While filming on the afternoon of January 7, 2013, gunfire erupted outside of a Family Dollar and a corner store. Although not featured in the documentary, the police tape can be seen in one of the scenes. (To learn more about “The Bluff” view “Snow on the Bluff” – a docudrama featured on Netflix.)


Watch it here

Or click here to stream or download Big Tobacco, Young Targets

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