This in-service was recorded on May 15 at SAMHSA. The special 1-hour seminar reviews the unique world that today’s teens live in, with influences such as culture, technology, social media, and life experiences, including unfortunate traumatic events. Behavior change messages and programming need to take all of these elements into account.
Presented by Jeff Jordan, President and Executive Creative Director of Rescue Social Change Group, this presentation will challenge the way you think about targeting messages and programming – for addressing substance use such as underage drinking or tobacco use, mental health promotion initiatives, or suicide prevention programs for youth and young adults.
Based on findings from over 100 studies with teens, young adults, adults, and LGBT and other special populations from across the country, Jeff presents insights about targeting messages to peer crowds, what has been successful and why.