January 7, 2015
STAND is featured as an episode of Teen Kids News, an emmy award winning TV Show aimed at teens. The program airs in at least 88 markets and the show is also made available through educational networks to more than 10,000 schools with 7.5 million students and teachers; and it airs on the American Forces Network, with a reach of 1 million.
The program aired September 27, 2014 and January 3, 2015.
December 18, 2014
As part of Great American Smokeout on Nov. 20th Ellen Degeneres Takes the Smoke Our of Sons of Anarchy.
July 23, 2014
This in-service was recorded on May 15 at SAMHSA. The special 1-hour seminar reviews the unique world that today’s teens live in, with influences such as culture, technology, social media, and life experiences, including unfortunate traumatic events. Behavior change messages and programming need to take all of these elements into account.
Presented by Jeff Jordan, President and Executive Creative Director of Rescue Social Change Group, this presentation will challenge the way you think about targeting messages and programming – for addressing substance use such as underage drinking or tobacco use, mental health promotion initiatives, or suicide prevention programs for youth and young adults.
Based on findings from over 100 studies with teens, young adults, adults, and LGBT and other special populations from across the country, Jeff presents insights about targeting messages to peer crowds, what has been successful and why.
May 16, 2014
On April 17, 2013, Canal+ (France’s equivalent of HBO) released a new tobacco documentary titled Big Tobacco, Young Targets. The film premiered in 40 countries across Africa, Asia, Australia, and Europe. It was directed by Paul Moreira, an award winning journalist and documentary filmmaker based in Paris, France. He has directed several investigative documentaries in conflict zones, including Iraq, Burma, Afghanistan, Israel, Democratic Republic of Congo, and Somalia. He is a former smoker and, like most of us, considers the fight against Big Tobacco a war.
“The people who work in the company forget they are selling tobacco, and think they are selling a product like corn flakes or green beans. The people that work at British American Tobacco between 30 and 40 years of age all have kids. I don’t know one of them who has asked their kids to smoke. On the contrary, everyone has the same moral stance, yet for everyone, it’s as though they leave it at the door and pick it up again in the evening. You can’t do your job otherwise.”
– BAT Executive, Big Tobacco, Young Targets 2013
- British American Tobacco (BAT) executives discuss targeting youth across the globe utilizing tobacco sponsored events and YouTube.
- Screenwriter and director, Jean Louis Milesi, discusses tobacco placement and tobacco industry involvement with the motion picture industry.
- Paul Moreira and his crew are threatened by tobacco industry security while filming at a tobacco industry trade convention.
- Parents of a 4-year old boy with a pack-a-day cigarette smoking habit discuss tobacco marketing and youth access to tobacco in Indonesia.
- While in final stages of lung cancer, dying patients send a message to youth.
- La Tanisha C. Wright, Former Marketing Manager, discusses her involvement with Brown & Williamson Tobacco (a subsidiary of BAT). Afterwards, she takes Mr. Moreira on a tobacco retail market visit through an Atlanta neighborhood known as “The Bluff”.
- As mentioned during many Follow the Signs workshops, “The Bluff” is a “focus” neighborhood that has been on the federal red zone for crime for the past twenty years. It is heavily burdened with tobacco industry signs and displays. While filming on the afternoon of January 7, 2013, gunfire erupted outside of a Family Dollar and a corner store. Although not featured in the documentary, the police tape can be seen in one of the scenes. (To learn more about “The Bluff” view “Snow on the Bluff” – a docudrama featured on Netflix.)
VIEW THE FILM
Watch it here
Or click here to stream or download Big Tobacco, Young Targets